Agritourism as a business model is growing in popularity as Indiana farmers recognize a need to diversify operations and supplement farm incomes. In addition, there is a growing public desire to engage in rural experiences and outdoor recreational activities. By combining agriculture and tourism, agritourism offers these experiences and activities while providing economic diversification to farmers. Planning for agritourism requires a forward-thinking, locally driven process. Planners must acknowledge agriculture as a land use and a business. The Indiana Land Resources Council (ILRC) designed this section for agritourism operators, community leaders, extension educators, and rural economic development and tourism professionals.