Purdue Extension Community Development’s Digital Ready initiative advances the capacity of small businesses to strengthen their knowledge and application of broadband strategies.
Through interactive workshops and online courses led by a statewide team of Purdue trainers, participants learn about the importance of the digital economy, how to incorporate digital strategies into the work place and build technical knowledge.
Recent studies highlight the economic benefits of broadband adoption by small businesses. Since most new jobs in Indiana are created by existing businesses with less than 100 employees, establishing and expanding their online presence is critical to remain competitive.
Narrowing the digital divide requires efforts to strengthen digital literacy, enhance the awareness of digital tools and encourage adoption by consumers and workers. Our basic/intermediate level educational products help advance broadband applications by entrepreneurs and small businesses.
Over 95 percent of participants indicated they increased their knowledge of digital strategies through our program. Here’s what happened after a participant applied the strategies from Social Media Plan & Content to their business: “The information was very helpful in how to market on each platform. We have a long way to go but at least now have a plan in place! Since our workshop I started concentrating on Facebook and Instagram with the help of my daughter. She started to post daily even though our content/backdrop was not exactly how we wanted it we have played along tweaking as we go. We grew Facebook from 1547 to 2079 and Instagram 676 to 2013 so far!
View our calendar for a list of scheduled workshops. If you do not see one offered in your county, let us know which workshops you are interested in here and an Extension educator from the county will get back to you about availability of face-to-face workshops. We are in the process of expanding workshops to other counties in Indiana and will begin offering the courses online, in addition to in-person.
|Bo Beaulieu||Director, Purdue Center for Regional Developmentemail@example.com|
|Roberto Gallardo||Extension Community and Regional Economics Specialistfirstname.lastname@example.org|
|Lindsey Bloos||City of Madison Chamberemail@example.com|
|Cheryl Casselman||Extension Educator, Sullivan Countyfirstname.lastname@example.org|
|Emily Del Real||Program Coordinatoremail@example.com|
|Mary Foell||Extension Educator, LaPorte Countyfirstname.lastname@example.org|
|Cheyanne Geideman||Marketing & Communications Coordinatoremail@example.com|
|Tanya Hall||Regional Extension Educatorfirstname.lastname@example.org|
|Nicholas Held||Extension Educator, Spencer Countyemail@example.com|
|Bill Horan||Extension Educator, Wells Countyfirstname.lastname@example.org|
|Dee Kleier||Extension Educator, Franklin Countyemail@example.com|
|Annette Lawler||Extension Educator, Harrison Countyfirstname.lastname@example.org|
|Tamara Ogle||Regional Extension Educatoremail@example.com|
|George Okantey||Extension Educator, Marion Countyfirstname.lastname@example.org|
|Jeff Pell||Extension Educator, Hendricks Countyemail@example.com|
|Krista Pullen||Extension Educator, Cass Countyfirstname.lastname@example.org|
|Janet Reed||Extension Educator, Lake Countyemail@example.com|
|Julie Rigrish||Regional Coordinator, Purdue Center for Regional Developmentfirstname.lastname@example.org|
|Hans Schmitz||Extension Educator, Posey Countyemail@example.com|
|Ron Shields||Open Book Digital Curriculum, Rush Countyfirstname.lastname@example.org|
|Heather Strohm||Community Development Regional Educatoremail@example.com|
|Jose Valtierra||Extension Educator, Lake Countyfirstname.lastname@example.org|
|Crystal Van Pelt||Extension Educator, Steuben Countyemail@example.com|
|Kristi Whitacre||Extension Educator, Vigo Countyfirstname.lastname@example.org|